A week ago Google rolled out its fresh search algo update codenamed Penguin. Nobody knows exactly the reason for naming the update like that - some users talk about the black-and-white animals theory :) - however, everybody knows what Googlers are up to - make search results clearer and more relevant (though they fail pretty often :p).
As usual, it’s not only some black-hat SEOs who have been victims to the update, but some decent websites lost part of their rankings as well due to the changes. Luckily, there’s a workaround for webmaster described below.
First, what has changed in the SEO world?
In the Webmaster Central blog post, we learn that sites practicing web spam tactics, such as keyword stuffing and link schemes, are likely to get hit by the update. Sounds fair enough, right? Well, almost.