Getting active on social networks, creating massive lists of bookmarks on bookmarking websites, uploading your video to Youtube, Vimeo; distributing Powerpoint presentations across Slideshare, Authorstream, etc. So, what do you think comes next? I think I got a clue!
There are many definitions of content curation. I'd define it as the practice of getting, organizing, publishing and sharing your remarkable Web experiences. How's it different from social bookmarking websites and social networks that help us every day share tons of content? Well, the thing is that most content curation websites offer innovative ways of representing content - you can build logical trees, pack your information into "bags," start your own magazine, or share huge boards with tutorials and guides. Sounds like a lot of fun? It is! And what about SEO?
By the way, if you haven't had a chance to get SEO consultation at the stage of SEO strategy planning of your website creation and development, when the website is yet not available online, you need to solve the issue as soon as possible.
Content curation is a must for your SEO strategy, especially if one manages an e-commerce website. While curating content, you usually get backlinks to your website and the content is published in an SEO-friendly way with titles, descriptions, tags, etc.
Here are the reasons for SEOs and marketers to use content curation:
1. Increase the number of inbound links
2. Optimize for both short-tail and long-tail keywords
3. Proper tagging and categorizing functionality
4. Dofollow backlinks
5. Establish resource credibility
6. Engage your audience
Every content curation resource is unique in its own. I'd love to share with you some tips for the resources I've tried recently, which are Pinterest, Pearltrees, Quora, Scoop.it, and Trailmeme.
Pinterest is a definite star in the world of curation. According to Alexa (as of February, 24 2012) Pinterest.com ranks 17 in the US and 81 in the world, which means a HUGE amount of traffic. This social network is described as a virtual pinboard and is aimed at helping users:
- Plan redecorations
- Prepare for a wedding
- Create your personal style (for going out, doing sports, etc.)
- Collect and share recipes
- Plan travelling routes
- Get inspiration, and much more
What does it mean for businesses? You can easily reach millions of people and showcase your products and services. Whether you are going to introduce the new jeans collection, or you are promoting the services of a photographer - you won't even need to find interested people - they will find you. In a matter of minutes.
Note: Your experience with Pinterest will be much more efficient if you add a "pin it" button to your website/blog and make sure that you post graphics that look good when pinned!
I like mind maps that's why I got hooked by Pearltrees.com, the social curation community, where a "pearl" is usually a webpage and a "pearltree" is a collection . It provides an experience that is very different from social bookmarking tools. If you want to give pearltrees a try you can import easily your delicious bookmarks in your account.
Again, the idea is really simple: you "pack" interesting stuff (URLs) into classified "bags" that can be shared, liked, etc. The core features include:
1. It's very simple to create a bag. You only need a title and a description. After that you'll be able to add links to the bag any time.
2. Rich media representation. If you want to pack some videos, Slideshare presentations, and Flickr photos, they'll be automatically displayed within your bag.
3. Embedding bags on your websites. Found a bag that you like and find useful? Embed into your blog or website inserting the necessary code.
4. Bagging is social - you can easily follow users whose bags you like and make bag recommendations
What for do you need the bags:
- Build a video playlist
- Aggregate online profiles
- Share expertise
- Recommend anything
- Build a trip guide
- Promote a cause
- Prepare a talk
- Organize a meeting
- Capture an event
- Connect a community
Storify your information
Have you ever dreamt about starting your own magazine? Now you have a very powerful platform to do that! Storify lets you prepare great stories with photos, videos, links, tags, etc. If youк story is really engaging and informative, it may as well be featured on the frontpage, bringing you lots of traffic.
The main features of Storify are
And one more useful resource for content curation is Scoop.it! It lets you create and manage some themed topics, adding suitable URLs. The two distinctive features of Scoop.it are:
1. Your personal Scoop.it score
2. The possibility to suggest your content to other topics
I have listed only 5 content curation resources, while there's much more! The tricky thing is you won't find time to use all of them simultaneously. Do not consider these resources the link catalogues or directories, since posting a couple of URLs in your account won't bring you positive results. Think encyclopedia-style: you have content that may be interesting to someone, why not to share it in a user-friendly way? And be social, of course, since interacting with other curators will teach you more than you can imagine.
Make Most of Content Curation: 3 Powerful Tips
1. Optimize your content before syndicating it
Do you already know which profit-bringing keywords you need? Do some keyword research with SEO tools (such as Rank Tracker) to discover the key phrases you need most.
2. Analyze what your competitors are doing
Are your search competitors active at content curation? You can learn that by analyzing the backlink profiles of the competing domains (the SEO SpyGlass tool is very good at it). When you spot that your competitors target some specific resources in an aggressive way, it may signal you they already get traffic from those websites and you'd better start doing it, too.
3. To get amazing results, make sure your content
- Is not promotional
- Is relevant
- Closes a gap
- Has no mistakes
- Is relevant to your business
- Gives some proof
An important note: Before you start sharing your content, you should make sure it's totally Search Engine Friendly. To optimize your content, use professional SEO software, research your audience, and conduct keyword analysis!